One mistake most businesses or marketers make is looking for that “wow” factor in the business to market. The question on the mind of every marketer or Entrepreneur should be “What do customers value about my company or business?” Once you have been able to discover this, that is what you should market. My question […]
Why Customer Analysis? Read More »
In addressing the conversation of building a sustainable business, it’s important that we address its two main categories, which are: 1. Effect on Environment. 2. Effect on Society. If a business is going to be sustainable, it has to positively impact either or both of these two areas. Meanwhile, 90 per cent of CEO’s of
6 Steps to Building a Sustainable Business Read More »
The need to infuse or establish a corporate culture can not be overemphasized. In starting out a business, most Entrepreneurs and founders tend to ignore this major element of business building & in the long run, they get to pay massively for this error. Your corporate culture represents the personality of the company. I strongly
Why Corporate Culture? Read More »
As a result of my work as a business coach, trainer & consultant to several startups, businesses and entrepreneurs, I have recognized a particular pattern that runs similarly in all of them that also leads to several mistakes, repeated failure and/or complete shut down of the business. In the course of my entrepreneurial journey having
The Plague Called Common Sense Read More »
From the last series, you now know how high inflation creates uncertainty and can wipe away the value of money savings. But I also mentioned that while inflation is a curse for some people, it is a blessing to others. In fact, there are some, who believe that the primary function of inflation is to
Inflation and your Money: Positive Effects of Inflation Read More »
Before you go into any business, it is usually advised that you place the interest of the customer first because “the customer is king”, right? I don’t dispute that. Serve your customer relentlessly and shelf your personal interest at the initial stage. But if in the long run, there’s nothing in the deal for you
“What Is In It For Me?” A Question Every Business Person Should Ask Read More »
Why do people get into debts? Remember, I once said that, “making money is a choice while spending money to survive is inevitable. But how do you spend what you have not made?”. People get into debts when their expenses exceed their income. If you’re spending more than you make, then it is obvious that
You Have No Business Being In Debt Read More »
The simple logic about the Labour Market is that: “Job Seekers MUST WORK FOR Job Creators – be they Government, Corporations or Entrepreneurs.” What does this say about your job security and cash flow? It means that you are technically at the mercy of your employer. He has the right to pay you when he
The Simple Logic About the Labour Market Read More »
If you have read my last story on how I had to turn down my international admission into University of Nebraska, Lincoln, you will have known that the second most valuable lesson I learned from that experience was that “I am responsible for my own success“. In this post, I am going to show you
OBYLA FOTOKLAZIC: the WHY and the HOW Read More »
So many of us – if not all – passed through school without the slightest understanding of the most important thing that served as the motivation for our being in school in the first place – Money. We went to school to acquire knowledge or employable skills that will earn us a living in future
INTRODUCTION TO FINTELCOACH.COM Read More »
